On the Pacific Coast in Santa Barbara, California, El Capitan Canyon pitches safari tents near the beach furnished with handwoven willow-branch beds, in-tent herbal spa treatments, burning campfires and s’mores. Closer to home, Fforestcamp offers a modern twist on the camping holiday in the depths of the Welsh countryside. The ultimate antithesis to the soggy reality? Ralph Lauren’s teepees set up for guests every summer at his ranch in Telluride, Colardo. Instead of fire pit’s there’s chandeliers, antique leather chairs and glorious beds. If living outdoors was this cool everyone would be camping.